Wellvet provides exclusive veterinary services and consultation for the animal-loving community who want exceptional care for their furry family member in a friendly and attentive environment.

Created for making exceptional veterinary services available in the whole country within the network of clinics. 

The company values a professional attitude and committed to creating a friendly environment for the animals and their owners as well.

Lina-Mass™ worked closely with the Wellvet on choosing the brand name, develop brand strategy, identity system, and guidelines. After the Brand Archetype of Caregiver aligned with the Wellvet brand personality, it informed the caring tone of voice. To ease up a bit sterile medical appearance we added up a cheerful animal charm and little friendliness by using cute photos.

Role:

Brand Strategy
Brand Identity System

Brand Guidelines
Art Direction