Shifting from Logo designer to Brand Designer

You may know – or you may not, I create advertising “shit”. I call it so cause usually is based on the pure air. No research, no user-centered thinking.  For more times than not – clients expect to get only the beautiful design.  Beautiful picture, logo, social media post, website and so on. But graphic design climbs fast in the evolution ladder. And no more it is about beautiful pictures. So I found an article about Branding Strategy which is a step-by-step guide for a designer how to create more than the cute logo. I always questioned my job ethic of needing to create a visually appealing design based on some kind of research. But never it was provided. No more. Moving forward to becoming Brand Designer.  But it seems in my market I need to educate clients first.  Find out more here

Corporate identity for Binned (www.tubikstudio.com)

Corporate identity for Binned (www.tubikstudio.com)

 

 

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